Voice Assistant use is set to reach 275 million by 2023
Juniper Research has found that the adoption of voice assistants such as Alexa and Google Assistant will be a key factor behind smart home growth, with 275 million voice assistant devices used to control smart homes by 2023.
This is up from an estimated 25 million in 2018, a growth of 1000%.
Juniper found that the introduction of routines from both Amazon and Google means that voice assistants are now the most convenient way to combine desired actions in the smart home; creating a more cohesive user experience across the smart home ecosystem.
The new research, “Smart Homes: Vendor Analysis, Impact Assessments & Strategic Opportunities 2018-2023” found that Amazon’s loss-leading strategy, with hardware products ties to a comprehensive product and service ecosystem, has established a lead in the smart home.
Juniper predicts that Google will remain a distant second in the space, with the latter’s Nest brand incurring a $621 million loss in 2017. The research highlighted Google’s AI proper, demonstrated by ‘Duplex’ but noted its comparatively poor ecosystem as a negative factor. Furthermore, it claimed that the introduction of a monetised Alexa skills will incentivise smaller vendors to take an Amazon-first approach.